Nacilia McCarthy
Keys Soulcare
Social Media Marketing Lead: Ayanna Henderson
My Role: Creative Producer, Social & Influencer Partnerships
Keys Soulcare emerged from a collaboration between E.L.F. Cosmetics and Alicia Keys. This brand was launched during a period when we were all spending 50% of our time indoors. At a time when self-care had often been neglected, Keys Soulcare brought back the importance of slowing down and nurturing ourselves on every level. Their collaboration with Chopra Global transformed
The typical beauty routine, creating a buzz on social media and encouraging everyone to connect with their divine feminine energy. We were tasked with curating influencer partnerships to promote this meditation challenge, guiding them through the meditation journey via the Chopra app while they developed their own beauty rituals in tandem with the experience.
KEYS X CHOPRA
This is a branded partnership experience between KEYS Soulcare and Chopra Global titled "Activating the Divine Feminine: The Path to Wholeness." Alicia Keys and Deepak Chopra challenge you to discover the voice of the Divine Feminine. A power that is present in all of us and that has the ability to heal the collective. The program lasted 21 days and set out to unify the feminine and masculine energies within to open up the true source of abundance, inner peace, and bliss.
