Encountering Tranquility in Alassio: An Authentic Italian Escape
- nacilia mccarthy
- Sep 10
- 3 min read
Nestled just outside San Remo, Italy, lies the charming coastal town of Alassio. This picturesque destination became my sanctuary this past summer after I wrapped up a marketing conference in Cannes. Feeling completely drained from the lively festival, I considered canceling the rest of my trip. Thankfully, I didn't. My three days in Alassio became a crucial retreat, filled with relaxation and genuine Italian experiences that recharged my spirit.
A Warm Welcome to Alassio
I arrived in Alassio during the early evening, just in time to enjoy an early dinner. Upon stepping into this charming town, I was greeted by a warm, inviting atmosphere. The locals were friendly, making it easy to feel at home. After a delightful meal, I succumbed to the exhaustion from the conference and drifted off to sleep, eager to embrace my upcoming adventures.

Culinary Delights: Home-Cooked Italian Cuisine
One of the highlights of my stay was undoubtedly the food. Alassio is famed for its authentic home-cooked Italian cuisine, where quality takes precedence. I enjoyed mouthwatering meals that reflected the region's fresh ingredients and rich flavors. With prices averaging around 15 to 25 euros for a generous meal, dining out was both affordable and delightful. Each bite felt like a celebration of the town's culinary heritage.
A Relaxing Morning Routine
Each morning began with a delightful continental breakfast at Hotel Riva, where I stayed. The spread included freshly baked pastries, local cheeses, and strong aromatic coffee, laying the foundation for my day. After fueling up, I headed out to explore the extensive boardwalk that runs parallel to the train tracks. The vibrant colors of the coastal town were a feast for the eyes, and the gentle sound of waves lapping against the shore created a serene backdrop for my leisurely strolls.
The Allure of Alassio's Beaches
Alassio boasts a stunning stretch of beach with numerous beach clubs to explore. Interestingly, most of these clubs operate independently from hotels, which adds to the town's charm. However, this independence can mean that many days, by the time I made it to the beach clubs, they were already full. I found joy in walking along the shoreline, searching for a public stretch of beach where I could bask in the sun. The warm sand and cool waves were a refreshing escape that lifted my spirits.

A Community of Kindness
What impressed me most about Alassio was the kindness of its citizens. The locals were sweet, charming, and eager to help, making every interaction a pleasant one. Whether I was asking for directions or recommendations for a good restaurant, I was met with warm smiles and helpful advice. This deep sense of community added to the tranquility of my experience and helped me unwind fully in such a lovely environment.
Perfect Weather and Spectacular Drinks
The weather during my stay could not have been better. The sun shone brightly, and a gentle sea breeze kept me cool. I relished the opportunity to enjoy refreshing drinks at local cafes. From fruity cocktails like spritzers to Italian wines, there's something for everyone to appreciate from the region's offerings. The combination of the great weather and delightful meals became a highlight of my visit and enhanced my overall experience.

A Hidden Gem for Relaxation
If you're looking for a peaceful European town to unwind in, I wholeheartedly recommend Alassio. It's a hidden gem offering a perfect mix of relaxation, authentic cuisine, and friendly locals. The lack of overwhelming tourist crowds enabled me to immerse myself in local culture and truly appreciate the beauty of this coastal paradise.
A Memorable Escape
My three days in Alassio were a much-needed escape from the fast-paced world I had just left behind. The town's genuine charm, delicious food, and welcoming community made it easy to refresh and rejuvenate my spirits. I left feeling invigorated and thankful for the experience.

If you find yourself in southern France, do not miss the opportunity to visit Alassio. This vibrant town is where tranquility reigns and where the simple pleasures of life are truly celebrated. Whether you're looking to relax on the beach, enjoy exquisite cuisine, or simply soak in the warmth of kind locals, Alassio has something special waiting for you. So pack your bags for an authentic Italian escape that you'll always treasure.
Here are some suggestions for places to stay in Alassio, Italy.



Comments