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Spirit Airlines
Brand: Spirit Airlines
Role: Art Director and Copywriter
The Spirit traveller maximises every action to achieve the best results. The Spirit traveller is not concerned with unnecessary perks; they are concerned with safety and efficiency. The Spirit flyer takes flights on a whim; they pack light and avoid luggage pick lines, and most of all, they spend the majority of their money on their flight.
Spirit has been dedicated to providing its passengers with safe flights. Having been recognized for safety seven years in a row, they are more interested in reducing their carbon footprint than in serving peanuts in packages that contribute to waste. They spend money on technology that contributes to a fuel-efficient engine.
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