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Nacilia McCarthy
Visit Michigan
Brand: Michigan Tourist Board
Role: Art Director/Copywriter/Video Editor
The state of Michigan captures unparalleled natural beauty. It possesses breathtaking wonders at every turn and boasts the nation's longest freshwater coastline. Michigan's expansive lakes mirror the majesty of the ocean, offering a serene escape for every visitor. But how do you tell someone Michigan
isn't just a place to visit; it's a destination for living your best life? We thought the best way to do this was with a catchy jingle and a vibrant campaign. This campaign encapsulates how Michigan invites you to embrace a lifestyle enriched by nature's bounty. Come and see the magic of Michigan!
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